The Zelman Buzz - Zelman & Associates

Advertising Expense Across Homebuilding Industry Plunges; A Secular Shift or Cyclical Benefit?

March 16, 2022 by Alan Ratner

In 2021, SG&A expenses across the public homebuilding industry equaled just 8.8% of sales, down 90 basis points year over year to the lowest level on record. For comparison, during the previous boom period in the mid-2000s, SG&A expenses troughed at 10.7% of revenue, while the average ratio since 2000 has been 11.8%...

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homebuilding housing new home sales sg&a

Is the 2021 Baby Bump Temporary or Shift in Direction?

February 10, 2022 by Dennis McGill

In 2020, national births plunged 3.6%, the largest decline since 1972, attributable to slowing young adult population growth and a historic low in fertility rates. Given the lagging effect of the pandemic and concerns about the recessionary drag on planned births, as part of our Cradle to Grave thematic report, we forecasted births to decline another 2.8% in 2021. It turns out, it is likely that births increased for the first time since 2014.

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demographics millennials

Share of Homebuyers With Weaker Credit Profiles Bouncing Back, But Not Everywhere

February 03, 2022 by Kevin Kaczmarek

As we noted in our latest mortgage survey and November newsletter, lower-quality credits have been gaining share in the home purchase market and likely will continue to do so, barring a sudden resurgence in refinance activity. Some may ask how this can be the case given daily media headlines describing red-hot housing markets and affordability crises. Before addressing that, we should examine some facts...

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affordability demographics homeownership macro housing mortgage mortgage rates new home sales

High-End Housing in Focus as Loan Limits Rise

December 06, 2021 by Kevin Kaczmarek & Ryan McKeveny

While housing’s strength since the pandemic began has been fairly broad-based, it is informative to delineate sales trends by price point. Although overall existing home sales have started to inflect lower on a year-over-year basis in recent months, the high-end segment of the market has continued to post growth, remaining…

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existing home sales home pricing homeownership real estate services

Built-For-Rent Participants Targeting More Tertiary Markets

November 30, 2021 by Kevin Kaczmarek & Jesse Lederman

In a report titled Built-For-Rent Set to Alter New Home Landscape, we discussed the dynamics of the $60 billion of capital raised to target the white-hot built-for-rent space. Within roughly two months of the publication of our report, we have identified an additional $15 billion of ventures earmarked for deployment…

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build-for-rent home pricing

Will Media Narrative Surrounding Homeownership Declines Embolden Already-Aggressive Built-for-Rent Developers?

November 18, 2021 by Alan Ratner

In recent weeks, a number of media headlines have pointed to a “plummeting" interest in homeownership as a by-product of the pandemic, seemingly justifying the massive push towards purpose-built single-family rental communities as households seek out the flexibility of renting along with the benefits of the single-family lifestyle. The narrative...

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build-for-rent homeownership macro housing millennials single-family rental

Labor Shortages Abound, Not So For Realtors Chasing Robust Pricing

October 27, 2021 by Ryan McKeveny

With severe labor shortages throughout the economy, including in the construction sector, one area seeing fairly unfettered expansion is the real estate agent community, encouraged by the housing market’s strength over the last 18 months and low barriers to entry. The National Association of Realtors’ membership, a rough proxy for industry-wide agent count, has reached its highest level ever...

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demographics homeownership household formation housing macro housing real estate services supply

Are Housing Demand and Supply Set on Diverging Courses?

October 21, 2021 by Dennis McGill

One of the critical conclusions expressed in our recent thematic demographic report, Cradle to Grave, was that “the seeds of oversupply are being planted.” In an environment where the widely-accepted belief is that there is a housing shortage, the statement has naturally drawn skepticism.

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apartments build-for-rent demographics homebuilding housing starts macro housing supply

New Data from Census Confirms Weakest Household Growth in Nation’s History Last Decade

August 12, 2021 by Dennis McGill

Earlier today, the Census Bureau released additional information collected during the 2020 Census, following the initial release of national and state population totals in April that we discussed in a previous blog. According to the results, there were 126.8 million households as of April 1^st, 2020, representing an 8.7% increase from 2010, or an additional 10.1 million households. This marked the slowest decade of household formation in the country’s history...

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demographics household formation macro housing

Is the "Pig in the Python" Back?

June 24, 2021 by Ivy Zelman & Rachel Rockey

In 2009, when distressed activity was top of mind, we were vocal in our concern that the buildup of foreclosure moratoriums was portraying a false sense of security at a time when industry participants and investors were hoping for a bottoming out in the market. Our views were justified as...

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affordability existing home sales homeownership housing macro housing mortgage supply